Guides
Experiments & MVPs
Experiments that measure behaviour rather than opinions: landing-page smoke tests, pre-sales and letters of intent, MVP types, A/B testing statistics and prototype testing in mobile games.
All Experiments & MVPs guides
5 guides
Experiments & MVPsPrototype Testing in Mobile Games: CPI Tests and Retention GatesHow mobile game studios validate game ideas before full production: marketability tests with ads, cost per install, early retention gates…July 14, 2026
Experiments & MVPsA/B Testing Statistics for Founders: Sample Size, Power and PeekingThe statistics behind trustworthy A/B tests explained simply: significance, power, minimum detectable effect, sample size rules of thumb,…June 16, 2026
Experiments & MVPsMVP Types Explained: Concierge, Wizard of Oz and Single-FeatureThe main types of minimum viable product and when to use each: concierge, Wizard of Oz, single-feature and piecemeal MVPs, plus how casinos…May 19, 2026
Experiments & MVPsPre-Sales, Deposits and Letters of Intent: Validation With MoneyWhy money is the strongest validation signal and how to collect it early: pre-orders, refundable deposits, letters of intent, paid pilots,…May 5, 2026
Experiments & MVPsLanding-Page Smoke Tests: Measuring Demand Before You BuildHow to run a landing-page smoke test or fake-door test: what to put on the page, how to buy traffic, how to read conversion odds honestly…March 17, 2026Key ideas in this section
- Fake the front door. A landing page or ad shows whether strangers click.
- Deliver it by hand. A concierge or Wizard of Oz MVP tests the value before the code.
- Read the numbers honestly. Fix the sample size first and do not stop at the first good streak.